E-commerce yaku China yodutsa malire imatenga gawo lamsika pamapulatifomu ena a e-commerce ku Africa

Zaka zisanu zapitazo, 95% ya mayiko a ku Africa anali kutsalira m'mbuyo popereka chithandizo cha intaneti padziko lonse, koma m'zaka ziwiri zapitazi, mayiko oposa khumi ndi awiri a ku Africa akugwira ntchito.Tsopano dziko lonse la Africa lolowera pa intaneti likuposa 50%.13. Kuphatikiza apo, mapulojekiti ambiri a intaneti ndi malonda a e-commerce akuchulukirachulukira, ndipo pali makampani opitilira 500 olembetsedwa olembetsedwa.Pakati pawo, pali nsanja zopitilira 260 za e-commerce ku West Africa.Palinso ena.Zikuyembekezeka kuti mu 2025, makampani ambiri apaintaneti ndi nsanja za e-commerce adzalembedwa pa Johannesburg Stock Exchange (JSE) ku South Africa.Padzakhalanso makampani ambiri a pa Intaneti olembedwa ku New York, United States.Kupyolera mu kusanthula kwa zofalitsa zakunja za Africa yonse Kukula kwa malonda a e-mail kumtunda ndikopindulitsa.

Ziwerengerozi ndi zotsatira za chitukuko choyambirira cha zomangamanga za intaneti m'mayiko oposa khumi mu Africa.Zina mwa izo, South Africa ili ndi chitukuko chokhwima kwambiri cha malonda a e-commerce, ndipo makampani akuluakulu a e-commerce platform ali ku Nigeria, Gabon, Kenya, Egypt, Equatorial Guinea, Mauritius, Ghana, ndi zina zotero. Mayiko onse ali ndi nsanja za e-commerce pa intaneti kugula.Lero tikugawana mwachidule zamalonda amalonda ku Republic of Ghana; m'mizinda ikuluikulu ya Republic of Ghana, mawilo apamwamba kwambiri komanso mawaya pa intaneti yothamanga kwambiri ndizosavuta kugwiritsa ntchito, komanso mtengo wabroadband m'mbuyomu. zaka ziwiri Deta ndi data yamagalimoto am'manja ndiyabwino kuposa kale.Ndondomeko yabwinoyi ili ndi chiwopsezo chakukula kwa chiwerengero cha intaneti.Ku Ghana kuli anthu 15.7 miliyoni omwe amagwiritsa ntchito intaneti, ndipo oposa 76% amagwiritsa ntchito intaneti kamodzi pa sabata.Ogwiritsa ntchito pa intaneti aku Ghana amagwiritsa ntchito intaneti pazida zam'manja ndipamwamba kwambiri kuposa avareji ya 96% yamayiko ena mu Africa.

Mapulogalamu otchuka kwambiri pa intaneti ndi whatsapp, facebook, ndi YouTube.Awiri oyambilira ali ndi 93% ya makhazikitsidwe a smartphone.TikTok ikukulanso mwachangu m'maiko awa.Kuyika kwa mapulogalamu ochezera ndi zosangalatsa kumakhala koyamba mu sitolo ya mapulogalamu.Komabe, kuchuluka kwa mapulogalamu ogula kumatha kulowanso asanu apamwamba; tsopano, TospinoMall cross-border e-commerce mobile app yalowa m'magulu asanu apamwamba ogulitsa ku Ghana.E-commerce nsanja iyi idapangidwa ndikumangidwa ndi achi China ndipo idatulutsidwa mu Disembala 2019. Zosinthazi zidakhazikitsidwa mwalamulo mu Marichi 2020, kudalira makampani amphamvu opanga China kuti agulitse katundu waku China papulatifomu mochulukira.Katundu wapamwamba kwambiri komanso wotsika mtengo waku China ndi wotchuka kwambiri m'dziko lililonse mu Africa.Ogulitsa ochokera kumayiko onse ndi China amatha kulowa ndikutsegula masitolo.Pulatifomu ili ndi mapulani otsegulira masamba ku Nigeria, Kenya, ndi Angola chaka chino.

Ndi 34% yokha ya anthu ogula pa intaneti m'mayiko monga Kenya, Nigeria, ndi Ghana ndi omwe agula katundu kapena ntchito pa intaneti, yomwe ili kumbuyo kwambiri ku South Africa.Zinganenedwe kuti akadali akhanda, ndipo malo ochezera a pa Intaneti akhala amphamvu, ndi oposa 56% mwa anthu a ku Ghana.(Osadalira zaka) Ndi akaunti yogwira ntchito ya Facebook, pafupifupi 13% yamakampani aku Ghana amapanga njira zogulitsira malonda a e-commerce.Zitha kufufuzidwa kuti makampani ambiri aku Africa sakhudzidwa kwambiri ndi malonda a e-malonda a malonda, kotero kuti mpikisano ndi wochepa, ndipo pali ndondomeko zowonetsera zinthu Kugulitsa ku dziko lino kapena mayiko ena angagwiritse ntchito bwino TospinoMall China-Africa. kudutsa malire e-commerce nsanja.Ili ndi ubwino wodzipangira nokha katundu, kutumiza mwachangu, ndi kusunga.Ndalama zotseguka pakubweretsa zimapatsa ogwiritsa ntchito atsopano chidaliro chachikulu pamsika wa e-commerce., Chifukwa chake imatha kutenga gawo la msika wamapulatifomu ena a e-commerce.